A Breakdown of All the Cool New Brands at Neighborhood Goods
Some things are so effortlessly cool that just a simple connection with them is enough to transfer a viable amount of clout points. If Chrissy Teigen tweets about a show, the ratings likely aren’t plummeting. If Meghan Markle wears your sustainable fashions, you better believe they’re going to sell out. And if you’re a direct-to-consumer brand that just “activated” at Neighborhood Goods, a more modern, experiential-focused department store in Plano’s Legacy West development (it already made plans to open a second location in New York this year), you’re probably pretty interesting.