In the department store of the future, you can chat with
hipster-ish brand advocates about erectile-dysfunction pills
while sipping a cortado from the in-store cafe and perusing
fashionable onesies from a brand that first found success on the
internet and is just now appearing in “offline
When you’re ready to check out, you can complete your
transaction on the store app. Like tracking an Uber, you can
watch as your purchase winds its way to you in the hands of a
salesperson, who knows right where you’re standing, thanks
to centimeter-precise indoor-location technology.
This experience might sound like a flight of fancy, but it is
one you can have today in Plano, Texas, at a store called
Neighborhood Goods, which has the backing of investors who
normally direct funds to tech companies rather than
Even the detail about erectile-dysfunction pills is real: The
men’s-wellness brand Hims, which sells prescription
drugs online, offers goods such as multivitamins and wrinkle
cream in the store.
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