Hot shoe startup Rothy's hops into Plano's Neighborhood Goods

May 17, 2019

Rothy's, a startup online shoe brand, is making its Texas debut Friday in Neighborhood Goods just as the closely watched new retail concept in Plano's Legacy West reaches its six-month anniversary.

The three-year-old shoe brand, which makes footwear out of fiber spun from recycled plastic bottles, has used social media to reach customers and got a big celebrity bump last year when Meghan Markle wore a pair on a trip to Australia just as the royal family announced that she was pregnant. Now it's trying out television ads, said Lesley Clifford, director of merchandising at Rothy's. Still, there's much to be said about letting customers touch and try on shoes, she said.

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