The Retail Rebels Who Started Neighborhood Goods

August 01, 2019

Take a break from the sun-scorched pavement of Plano’s Legacy West and gaze upon the future. In this case, it’s anchored at one end of a meticulously planned oasis of suburban consumerism. Sleek glass doors are fronted by a smiling, brown-jacketed employee; behind him lies a room full of merchandise that has been carefully curated for the savviest of shoppers.

When you first walk in, you’ll see a reading nook dotted with TASCHEN’s shrink-wrapped art books, which blurs into Prim & Proper, the in-store bar and restaurant. To your right is a glass case that explains how scraps of plastic are converted into Rothy’s machine-washable flats, which are so popular that the Facebook group “Rothy’s Addicts” has more than 13,000 members. Beyond that is a mini-boutique of dresses and bags from Draper James, a syrupy-sweet southern brand that Reese Witherspoon named for her grandparents. To your left is a wall lined with Stadium Goods’ coveted but impractical limited-edition footwear, worshiped by sneakerheads worldwide. There are air plants in geometric planters and erectile dysfunction pills in sleek packaging. Sonos speakers play relaxing music overhead. 

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