The World's Leading Watch Retailer 'Springs Forward' For Daylight Saving Time

March 04, 2014

 TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 9. At TOURNEAU, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 TOURNEAU watch professionals will change more than 100,000 timepieces from the 100 brands carried throughout the retailer.

To celebrate the semi-annual time change, TOURNEAU invites watch owners and fans to visit the stores for a complimentary time reset and light polish, as well as a signature five-point check to ensure proper functionality, which includes testing for water resistance, magnetization, adjusting the bracelet or strap and replacing pins as needed, and a quick buff polishing. Many valuable timepieces require expert knowledge to advance time forward, especially the more complicated watches which require professional care and maintenance.

"The proper method for changing a watch requires taking it off the wrist to ensure the least amount of stress on the watch's mechanics," says Terry Irby, Technical Director of TOURNEAU Watch Repair. "Regular maintenance is especially important as the warmer months approach and increased outdoor exposure and activities such as swimming make watches more susceptible to damage."

While Daylight Saving Time is one of the busiest for watch repair, TOURNEAU strives to assist watch owners in keeping their timepieces looking sharp all year. In fact, TOURNEAU has the largest factory authorized service center in the United States and includes a fully staffed service department in every store. TOURNEAU also offers complimentary estimates for all domestic repairs.

"Daylight Saving Time is when TOURNEAU professionals across the country rally together, not only to reset watches, but to provide best-in-class customer service," says Ira Melnitsky, CEO of TOURNEAU.

TOURNEAU invites the media, watch owners and enthusiasts to visit any of the more than 30 store locations nationwide to witness the detailed process as TOURNEAU professionals spring time forward.

About Tourneau
Established in 1900, Tourneau is the leading retailer of luxury watches in the United States, offering more than 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Vacheron Constantin, Jaeger- Le Coultre and Breguet in more than 8,000 unique styles. The company also sells Certified Pre-Owned timepieces and watches under the Tourneau brand name. Tourneau is known for its extensive selection and unparalleled customer service.

About Daylight Saving Time
Historically, Benjamin Franklin first created the idea for Daylight Saving in 1784 in his essay "An Economical Project."  Daylight Saving Time was first officially instituted in the United States in 1918 during World War I in order to save energy for war production by taking advantage of the later hours of daylight between April and October. However, the idea was not fully adopted by the U.S. until 1966, wherein the time was dictated to "spring forward" one hour at 2:00 am each spring, and "fall back" one hour each fall.  Certain territories, including Hawaii, Arizona, and Alaska do not honor the time change.

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